A Classic Single-Coil Platform with a Modern Edge

The Icon is a single-coil electric guitar built on one of the most recognizable foundations in electric guitar history — refined, tightened, and given just enough attitude to stand on its own.

At its core, the Icon is about feel and response. A 25" scale length strikes a balance between snap and authority, while a comfortable 12" fretboard radius and multiple neck profile options allow the guitar to adapt naturally to the player. The result is a familiar playing experience that immediately feels broken-in, yet precise.

A string-through-body design paired with a machine-screw bolt-on neck creates a rigid, resonant platform that enhances sustain, note separation, and dynamic response. The Icon delivers the clarity and articulation players expect from a single-coil guitar, with the stability and consistency demanded by modern musicians.

Pickup options from Seymour Duncan, EMG, and Tonerider allow the Icon to be voiced from vintage-inspired sparkle to more aggressive, contemporary tones — all while preserving the immediacy and touch sensitivity that define the design.

The Icon doesn’t reinvent a classic — it refines it. Subtle changes in geometry, feel, and execution transform a familiar silhouette into an instrument that plays harder, responds faster, and feels unmistakably personal.

Built to Order - Every guitar is built to order. We do not produce inventory or stock models—each instrument is crafted specifically for its owner, allowing us to focus on precision, consistency, and personal detail throughout the build.

Price Points

  • Icon Player

    Pure, Responsive, and Built to Be Played

    The Icon Player is designed to deliver the essential Icon experience with an emphasis on playability, feel, and value.

    A smooth satin finish provides a fast, natural touch, allowing the neck and body to feel immediately comfortable in the hands. Clean lines, a thin body profile, and carefully shaped contours make the Icon Player effortless to play for extended sessions — whether on stage, in the studio, or at home.

    Focused on performance over flash, the Icon Player is a straightforward, reliable instrument built for musicians who value tone, comfort, and consistency above all else.

  • Icon Professional

    Refined Feel, Expanded Control, Stage-Ready Execution

    The Icon Professional builds on the Player platform with enhancements aimed at musicians who demand greater refinement and flexibility.

    A high-gloss finish adds visual depth and durability, while subtle refinements to the body carve and cutaway improve upper-fret access without altering the Icon’s familiar feel. Expanded electronics options provide greater tonal control, making the Icon Professional equally at home in the studio or on stage.

    The Icon Professional maintains the immediacy and clarity that define the Icon design, while elevating the instrument through refined execution and added versatility.