BR Guitars - ICON Custom

ICON Custom

Familiar Feel. Expanded Control. Built Your Way.

The ICON Custom brings together the best elements of two proven designs. It pairs the comfortable, well-balanced body shape of the Icon Pro with the expanded control layout and hardware options found on the Fusion Pro and Fusion Signature. The result is a highly versatile instrument that delivers classic single-coil character, modern flexibility, and refined playability—all in a platform designed to be tailored to the player.

This model has become our most popular build for a reason. The ICON Custom starts with a familiar feel, then opens the door to deeper tonal shaping, personalized ergonomics, and visual customization. Whether you want vintage-inspired tones, modern output, or something in between, the ICON Custom adapts without compromise.

Foundation Specifications  (Standard starting point)

Icon Pro–inspired ergonomic body shape for balance and comfort

Bolt-on neck construction with fast, smooth profile and rounded fretboard edges

25" scale length optimized for feel and string response

Expanded control layout inspired by the Fusion Pro and Fusion Signature

Versatile bridge and hardware options for stability and sustain

Flexible wiring architecture designed to support multiple pickup configurations

Solid, performance-focused construction optimized for tone and playability

These features define the ICON Custom platform. Everything else can be tailored.

Customization Options

Every ICON Custom is built to order and can be personalized to your preferences, including:

Body woods and finishes

Neck profile, scale, and finish

Fingerboard material and radius

Pickup selection and voicing

Wiring layouts and control configurations

Hardware style and appointments

Visual details, inlays, and accents

Customization is intentional—each choice enhances performance, tone, and feel while preserving the integrity of the foundation design.

Pricing

Base price: $1,750
Final pricing depends on your selected options and level of customization.

ICON Custom builds are eligible for our Build Credits Program, allowing your instrument to evolve over time as your needs or preferences change.

Built to Order

Every ICON Custom is crafted specifically for its owner. We do not build stock instruments. This approach ensures precision, consistency, and the freedom to tailor each guitar to the individual player.

Start Your Build

The ICON Custom is where proven design meets personal expression.
Contact us to begin your ICON Custom build.